Though e-mail marketing is considered as one of the strongest means of boosting up SEO but in the present days it has been found that this kind of marketing is not gaining great progress due to the presence of innumerable dead subscribers of e-mail. Therefore, you must take necessary initiates in order to make these dead subscribers completely lively and active. As per the surveys reports of the e-mail marketers, almost 60% of total subscribers are dead and thus in this case it is highly essential to collect the list first and then the most appropriate ways must be followed for making them more engaging and lively.
Recently, top 10 effective strategies have been framed by these e-mail marketers in order to make the objective of making dead subscribers active can be fulfilled without any obstacle. One of the main reasons for the higher success of e-mail marketing is to boost up the dead subscribers and bring them into the main stream so that the e-mail reposes can be increased to a great extent. This might results into the increasing of the brand promotion and upgrade of the SEO strategies online. Higher clicks and subscriptions to e-mails can also increase the SEO ranking of websites instantly and thus almost the e-mail marketers must be highly dedicated towards the same.
Essential means of boosting up the dead subscribers of e-mail
1. Only Relevant Emails are Being Created: If you highly only relevant points and information in your e-mails, then only people will find more and more interests towards the same and will renew their subscriptions. Updated and current news need to be highly focused in these e-mails and on the other hand the contents of the e-mails must be created in a refreshing and attractive manner. You must create such contents for e-mails that are quite user-friendly and engaging in nature as then only the e-mail users will get through the details of the e-mails. Overloading of e-mails with the same topic can be highly frustrating and thus you must send the same occasionally in order to retain the interests of the customers. If this strategy has been carefully executed then you can earn at least $44 by spending only $1 per e-mail and this rate has been currently proved by the experts.
2. Well Defining of Inactive Subscribers: if you want to get the maximum conversion of the inactive subscribers into active ones, then in that case you need to have a better view or vision about the major interests of the inactive and then only e-mail clicks can be increased. Regular sending of e-mails can never be the leading way of reengaging inactive subscribers. This is the main task of the web marketers in order to keep a regular track on the list of the active and inactive subscribers.
3. Refining e-mail List: If you really want to be a popular e-mail marketer online, then in that case you need to check out the counts of active and inactive subscribers on a regular basis and must curtail the names of the inactive ones from your list in order to make your list more refined. Dead subscribers will not fetch you anything rather you must be highly concentrate towards the active ones in order to get more references from the existing ones.
4. Interact Directly with Active Subscribers: Direct interaction with the active subscribers from time to time will be highly encouraging and engaging in this case as a result of which you will be able to retain them for a longer period of time. You can ask for their comments or can arrange interesting quiz contests for them. You can also ask them for well suggestions regarding how to make the campaign more interesting. All these steps will be highly engaging and imnteractive for the active subscribers as a result of which the number of dead subscribers will automatically goes down.
5. Re-building Relationship with Subscribers: You can also follow the strategy of rebuilding strong relationship with both existing and dead subscribers by means of greeting them or interacting with them properly. This is quite essential for making the interaction and relationship between the e-mail marketers and the subscribers absolutely healthy. This will definitely help you to get at least % conversion from the list of dead subscribers.
6. Implementing the Option of Call-to-action: If you want to have the assurance that your e-mails re getting clicked properly by all the subscribers, then in that case you must choose the option of call-to-action. This option can be inculcated within your e-mail so that you can easily understand that exactly how many subscribers are active. Re-engagement emails need to be send to the subscribers so that they can get greater interests in opening those e-mails. You must create e-mails as per their e-mail preferences so that they can click the link automatically without ignoring the same.
7. Using The Platform of Facebook: Any kind of online campaign of marketing is totally incomplete without the use of facebook which is regarded as the highest traffic creating social-media sites in the present day. This is the reason that you are highly recommended to target the customized visitors of facebook in order to get more and more responses in the form of e-mail subscribers. You can get a great channel of potential subscribers from this networking site as a result of which the e-mail subscriptions will go on increasing in number day by day. Invite more and more comments by making encouraging posts in facebook as that will be highly interactive. You can also organize different online surveys via facebook so that you can check out the responses of the targeted fellows who are regularly visiting their facebook accounts without any fail.
8. Decorate Your E-mails: You must be highly focused towards the creation of the mail contents and must add those texts that are being accompanied by pictures or videos. These features are quite attractive in nature and thus are having the capability of dragging a huge crowd towards the same. Have thorough market research and then on the basis of that you can go on experimenting with different features that can be added for increasing the online responses of the websites. Do not stick to the same concept all the time and do not shower the subscribers with the same all the same. Same concepts can be boring and thus you might lose potential subscribers day by day and thus you are highly recommended to use some refreshing topics and present them to the subscribers in an innovative manner.
9. Updating Email Information By The Customers: You can also provide the facility to the customers top update their individual e-mail accounts from time to time including the customization of e-mail settings, mobile sign-up, facebook updates, or other related customized changes that can be highly beneficial for their personal usages. This kind of encouraging strategy is really quite helpful in this regard as a result of which you can be able to gain a great success in your online campaign of e-mail marketing. On the other hand, new subscribers will be added top the list of subscribers which will really boost up we-mail marketing.